The example illustrates the modeling of internal and external drivers of change. Stakeholders CEO and Customer share a common concern Customer satisfaction, which is an internal driver of change. The stakeholder CEO also has the satisfaction of the company’s shareholders as a concern. This driver can be decomposed into two sub-drivers: Profit and Stock value. In addition to these internal drivers, there is an external driver Economic changes, which influences the stock value.
Posted by: Brittany Shook