The PEST analysis (Political, Economic, Social and Technological Analysis) is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. The PEST Analysis example here shows the result of PEST Analysis of the new energy vehicles industry. As you can see it lists factors like:
Political factors such as government support
Economic factors such as stable foreign currency exchange rate
Social factors such as consumer’s feeling about new energy vehicles (e.g. unsafe, immature, etc)
