According to Enterprise Architecture (EA) approaches, organizations have motivational concepts that are used to model the motivations that underlie its design or change, which represent the organization's Business Motivation Model (BMM). Likewise, this BMM is also present in the organizations who provide IT services
* Extracted from Conference Paper entitled “Modeling ITIL Business Motivation Model in ArchiMate” by Marco Vicente,NelsonGama, and Miguel Mira da Silva
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