Advertising Budget Analysis

Advertising Budget Analysis

Radar charts will illustrate, graphically, the size of gaps amongst several organizational Key Performance Indicators (KPI) by highlighting the area where improvements are needed most. A typical radar chart, also called a spider chart or star chart, makes concentrations, strengths and weaknesses much more visible. Radar charts plot the values of each category along a separate axis starting from the centre of the chart and ending at the outer ring. In a Radar chart, a point close to the centre indicates a low value and a point near the perimeter indicates a high value. If it’s done well, it clearly defines full performance in each category. A well executed radar chart is a good way to answer the question, “How are we doing?”.

This radar chart example analyses the change in advertising spending for a company over two consecutive years.

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Posted by: Steven Guarino

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